Alexion Pharmaceuticals
Raising Global Awareness for Rare Diseases
Interactive campaign with superhero avatar builder to engage patients and families, raise awareness, and foster global support communities.
Objective
Educate and empower individuals by creating a tool that visualizes resilience and promotes awareness of rare diseases worldwide.
Challenge
Low global awareness of rare diseases and the need for cross-cultural engagement tools accessible to patients, families, and advocacy groups.
Solution
Built a multilingual campaign site (EN, JP, DE, ES, PT) with Hero Avatar Builder, avatar gallery, and social media integrations (Facebook, Twitter, Twibbon). Used advanced SVG rendering and Git2Web/Bamboo deployment.
Results
Achieved international media coverage; adopted by advocacy groups across US, UK, Germany, Canada; mentioned in trade publications; integrated into global awareness campaigns.
Tech stack
JavaScript, WordPress