Global Healthcare and Monitoring Provider
Rationalizing Digital Sites to Enable Compliant Targeted Patient Engagement
Collaborated with RelevateHealth to strengthen marketing visibility through implemented data foundations enabling targeted engagement.
Objective
Build analytics and data foundations for omnichannel marketing, improving visibility and reach among healthcare professionals and patients.
Challenge
Fragmented sites, unclear visitor journeys, and unidentified audience segments limited effectiveness of targeted campaigns.
Solution
Implemented Tealium IQ for tag management, AudienceStream for real-time data streaming, GA tracking, and cookieless cross-domain tracking.
Results
Rationalized multiple sites, set baseline for omnichannel campaigns, and enabled targeted, compliant outreach to healthcare professionals and patients.
Tech stack
Tealium IQ, Tealium AudienceStream, Tealium EventStream, Google Analytics, LookerStudio