Marketing Web Application Provider
Marketing & Communications
Centralizing Ad Campaign Data with Intranet Dashboard
Intranet app for tracking ad campaigns, visualizing lead trends, and comparing effectiveness.
Web Applications
Objective
Provide a single intranet platform for campaign tracking, analytics, and performance comparison across multiple ad channels.
Challenge
Campaign data was scattered across different platforms without a centralized tool for reporting and analysis.
Solution
Built a CakePHP-based intranet app integrating GA, AdWords, Facebook Ads, Twilio, and Centro for unified campaign tracking.
Results
Delivered centralized visibility into ad performance, improved analytics, and supported data-driven marketing decisions.
Tech stack
CakePHP, cURL, Google Analytics, PHP, Twilio