Times Square Alliance
Marketing & Communications
Scaling Drupal for a million-visitor live event
Optimized Drupal performance and caching to handle million-hit peaks.
Maintenance & Support, Product Enhancement
Objective
Ensure uninterrupted performance and uptime during peak global traffic for the New Year’s Eve livestream.
Challenge
Handling real-time spikes of up to 100,000 concurrent visitors required deep performance tuning and caching optimization.
Solution
Used New Relic to detect bottlenecks; optimized Drupal cache and infrastructure, sustaining heavy load during three consecutive events.
Results
Supported stable, high-speed performance for ~1M hourly hits; zero downtime across three New Year’s Eve broadcasts.
Tech stack
Drupal
